Press-Pack OR Press-Release ?
To maximise your musical potential, the need for publicity is paramount, giving the right information and targeting the right recipients is a thankless task, but, with some guidelines to follow, it can be a vehicle to enhance your reputation.
This guide is here to help artists/bands make the correct choice in what information to send and to whom. Many musicians miss out on publicity due to the contradictory advice given on many self-promoting websites.
When finances are tight the need to decide who should receive full press-packs and demo CDs and who requires an up to the minute press-release of a news-worthy story is vitally important, the last thing a band wants is for their press-pack and CD being thrown in to the rubbish bin because its not newsworthy at that moment in time.
Following our extensive research, it is our opinion a well-written press-pack should be sent to venues, promoters and music journalists who have requested it. A press-pack can remain in the same format for many months, the only changes required being up to date gig listings and/or press cuttings of reviews etc.
Everything explained in The A Guide to your Music Success for the SPECIAL OFFER price of only $9.75
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